Here are some recent signature events your colleagues are using to drive business to the their distilleries, tasting rooms and restaurants. Which of these strategies could you try, too?
Grant Stevely, distiller and proprietor at The Dubh Glas Distillery in Oliver, B.C., is giving an exclusive ticketed, guided tasting of his new single-malt releases in June, as well as collaborating with farm-to-table cuisine star, chef Chris Van Hooydonk of the coveted chef’s table dinners at Backyard Farms, on a release celebration dinner that was marketed directly to the distillery’s fans and customers—and is expected to quickly sell out.
Edmonton’s Strathcona Spirits has started a Sunday Spirit Club that pairs spirits like its Badland Seaberry Gin and Single Grain Wheat Vodka with bites from chef Tamara Solon from Chartier restaurant.
Burwood Distillery in Calgary has a cocktail lounge and dining room, where chef Matthew Filson-Lau created a special Mother’s Day brunch menu with cocktail features.
Winnipeg’s Capital K Distillery is offering cocktail classes, a surefire way of getting its clients to make their spirits a permanent fixture on home bars. Check out their four-cocktail and snack offering—and smart focus on social responsibility around transportation.
Perth, Ontario-based Top Shelf Distillers hosts the first-ever Ontario Moonshine Festival, a free event on May 25th that includes a tantalizing mix of live music, chainsaw carving, axe-throwing and local food.