Retail Best Practices

Paul Rickett of VARketing! gave a presentation on integrating market and business intelligence into your distillery’s strategy, followed by a panel discussion. Moderator Darryl Lamb of Legacy Liquor Store led a conversation with Alayne MacIsaac, co-founder of Sheringham Distillery; Andrew Doyle, CEO Lonetree Cellars agency; and Rickett.

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Diversity & Distilling

Debbie Shing, a co-founder of Vinequity and the drinks-industry inclusion, equity and diversity initiative Drinkclusion hosted a panel discussion around Diversity & Distilling, featuring Jenna Diubaldo (Sons of Vancouver Distillery), Alayne MacIsaac (Sheringham Distillery) and Pheelan Mah (Confluence Distilling). It kicked off with: “We will definitely say things that will make you uncomfortable!”

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