How CASC winners get media value
You can harness the power of Canadian Artisan Spirit Competition wins to spark interest from established news and media sites, earning your distillery and products credible, high-traffic mentions on the web pages, blogs and social-media platforms that help optimize your performance on important search-engines. When potential customers or visitors are searching what to buy or where to visit in your area, medal wins and media mentions can help keep you top of mind.
For instance, CASC judge Tom Firth wrote a round-up of Alberta winners for the May-June 2020 issue of Culinaire magazine (which also included news about regional distilleries selling hand sanitizer, plus a profile of Hansen Distillery), which medalists Strathcona Spirits then used as fodder for its social media channels. Journalist Dan Clapson mentioned a handful of national winners on his popular Eat North site.
Many distilleries benefited from CASC coverage in their local press. First-time entrants Copperhead Distillery earned an interview with the local North Bay-Nipissing news portal for its silver and gold medal wins. Roberts Creek, B.C.-based Bruinwood Estate Distillery and The 101 Brewery & Distillery garnered a story in the local voice of the Sunshine Coast, Coast Reporter, for their wins, as did Monashee Spirits in the Revelstoke Review. The Cape Breton Post has profiled Barrelling Tide, including news of their multiple CASC wins.
And distilleries like Capital K and others feature medal news as timely content on their blog pages and websites.